How to Create a Defensible Market for Your Business

February 5, 2025

How do you create a defensible market that guarantees long-term success?

In this episode of the $4M Strategies™ Podcast, Carl J Cox interviews Bill Canady, author of The 80/20 CEO.

Bill shares the secrets behind building a market position that competitors can’t touch. What you’ll learn:

Why mission-critical products matter for defensibility.
How to establish a steady stream of recurring revenue.
The power of focusing on low-cost, high-value components.

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About the Author

Bill Canady

Bill has led numerous organizations through their most important challenges and opportunities, often in complicated regulatory, investor, and media environments. Taking the tools and techniques he developed growing multibillion dollar companies, Bill created the Profitable Growth Operating System (PGOS) and set out to help owners and operators around the world profitably grow their companies.

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