How to Create a Defensible Market for Your Business

February 5, 2025

How do you create a defensible market that guarantees long-term success?

In this episode of the $4M Strategies™ Podcast, Carl J Cox interviews Bill Canady, author of The 80/20 CEO.

Bill shares the secrets behind building a market position that competitors can’t touch. What you’ll learn:

Why mission-critical products matter for defensibility.
How to establish a steady stream of recurring revenue.
The power of focusing on low-cost, high-value components.

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About the Author

Bill Canady

Bill Canady is a national best-selling author, Founder & CEO of The 80/20 Institute, and a global business leader known for transforming companies into high-performing, profitable enterprises. Over the course of his career, Bill has led multibillion-dollar organizations through their most critical challenges—navigating complex regulatory, investor, and media environments—while consistently delivering profitable growth.

Drawing on decades of executive experience, Bill created the Profitable Growth Operating System (PGOS), a proven framework designed to help leaders cut complexity, focus on the critical few, and accelerate growth. Through The 80/20 Institute, he and his team partner with CEOs, executives, and entrepreneurs worldwide to apply the 80/20 methodology in real-world settings, unlocking revenue growth, margin expansion, and shareholder value.

As both an operator and advisor, Bill’s mission is clear: to give leaders the tools, systems, and confidence they need to achieve sustainable, profitable growth — without sacrificing focus, culture, or execution.

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