What if you had an Operating System (OS) that would take you to profitable growth —on demand? How many wrong turns would that OS save you? How much time would that OS save you? How much money? How much anxiety would you not suffer through? 

The reason that 80/20 is so valuable is that it is counterintuitive. We tend to expect that all causes will have roughly the same significance, that all customers are equally valuable, or that every bit of business, every product and every dollar of sales revenue is as good as another.

Thinking is Required details the structured planning process designed to create long-term plans to achieve profitable growth.  This process helps create a shared view amongst senior leadership about where the business competes effectively and how to best allocate resources in order to continue winning in the marketplace. 

Tripling your equity in three years demands that everyone on your team knows their role and will focus on the critical few.  The CEO must be dedicated to profitable growth; the Operator's must follow the process and the Programs Managers must keep everyone on pace.

As a leader, we all face getting our team aligned with the vision. Our job is to set the mission. The team needs to figure out how to accomplish the objective. Force may work in the short term, but it isn’t a sustainable long-term strategy because it generates resistance. Working on the hearts and minds of others, so they feel they have ownership is more effective and less costly.

The Art of Making Honey is a fable about a Beehive that has recently hit hard times. In eight weeks, they have to pick a new Queen, find a new home, and expand their product lines or risk going out of business!