Advisory & Executive Team Alignment
A hands-on advisory engagement for CEOs who have set the direction — and now need their leadership team to own the plan, the process, and the number. Bill guides. Your team owns it.
Advisory & Executive Team Alignment
A hands-on advisory engagement for CEOs who have set the direction — and now need their leadership team to own the plan, the process, and the number. Bill guides. Your team owns it.
You’ve set the number. You’ve said it out loud to the board. You’ve drawn the picture of where the business needs to be in twenty-four months.
And then you look around the room and realize: the vision lives in your head. The plan doesn’t yet exist on paper. The leadership team is optimizing for last year’s business.
The operating cadence is quarterly reporting, not weekly execution.
Alignment isn’t a workshop. It’s an operating system. That’s what we install.
Companies that go through this engagement typically deliver:
over the following 12–24 months (200–500 bps EBITDA lift, on average).
the entire leadership team can defend line by line — not just the CEO.
No orphaned initiatives. No "we'll figure out who owns it."
weekly, monthly, quarterly — that surfaces problems while they're still small.
that runs the plan without needing the CEO in every meeting.
These are outcomes, not promises. What we install is the operating system that produces them; the results depend on your team executing it.
It is not a fit if you want a slide deck, a workshop, or a “big-three” consulting output. This is installation, not recommendation.
This engagement is a fit if you are:
A CEO carrying a growth, turnaround, or hold-period number you’re personally accountable for.
Running a business between $50M and $5B in revenue.
Convinced the strategy is right — and less convinced the team can execute it as currently structured.
Willing to invest six to twelve months and a seven-figure engagement to install an operating system that outlasts the engagement.
Align the CEO on the mandate.
Before we touch your team, Bill works 1:1 with you to get the number, the timeline, the assumptions, and the unknowns down on one page — signed off by your board or sponsor. If the CEO isn’t clear, nothing downstream can be.
Install the strategy operating system with your executive team.
Roughly six weeks of structured working sessions with your leadership team. Bill teaches the process; your team builds the strategy. He does not build it for them — that’s the point. When we’re done, they own it because they wrote it.
Install the growth engine.
Once the strategy is written, we install the commercial process that delivers it — pricing, mix, share, and account-level execution. Six more weeks of structured work with the commercial leadership team.
Coach through the year.
Bill sits in on the quarterly report-outs, coaches the team through the first full cycle, and helps you make the stay/move/exit calls when the plan meets reality. This is where most consulting engagements end and where ours earns its fee.
Throughout: Bill is a guide and a coach, not a fractional executive. He teaches the process, challenges the output, and holds the team accountable to what they committed to. Your team runs the business. You run your team. Bill runs the operating system.
You get an operating system your team runs — not a bound report on a shelf.
Workshops end on Friday. This engagement runs across a full operating cycle so the process survives contact with reality.
Bill does not run your business. He installs the system your team uses to run it.
Bill is in the room. There is no “team of consultants” behind him.
One page. The number, the timeline, the assumptions, and the unknowns — acknowledged in writing by the board or sponsor. Most CEOs have never had that conversation on paper.
A strategy document built by your leadership team, in structured sessions, using a repeatable process. They own it because they built it — not because you told them to.
Every initiative, every dollar of the bridge, has one named human. Compensation aligned. The stay/move/exit calls made before the plan ships — not after it stalls.
Pricing discipline. Product and customer mix discipline. Share plays priced in dollars, not adjectives. A commercial team that runs a repeatable process — not a series of heroic quarters.
Bill Canady is a career operating CEO. He has run global industrial businesses, delivered PE-backed turnarounds, and installed this operating system inside businesses ranging from $50M to $5B in revenue.
He is the developer of the Profitable Growth Operating System (PGOS) and author of The 80/20 CEO and From Panic to Profit.
Bill personally leads every engagement. There is no bench, and there is no scale here on purpose.
The big-three firms deliver a recommendation. We install an operating system. Their deck ends on the last page; our engagement ends when your team can run the process without us.
Typically 6–12 months, structured across four phases. Some clients extend into a second year as coaching-only.
Seven-figure engagement, priced by scope. If price is the primary variable, this isn’t the right fit.
Bill personally leads every engagement. He is in the room for the working sessions and the quarterly report-outs. There is no bench.
Occasionally, but not usually. If the CEO isn’t clear on the mandate, no amount of team alignment will fix it downstream. Most engagements start with a short 1:1 phase for exactly that reason.
The frameworks are available at 80/20 Institute for teams that want to learn them independently. This page is for CEOs who want Bill in the room to install it.
Some CEOs start with 1:1 advisory to lock the mandate before they bring the team into the room. That work has its own page.
The intake is a scoping call with Bill. We map the number, the team, and the timeline, and decide together whether this is the right engagement.
