The fourth and final step in the First 100 Days is launching an Action Plan, which defines the imperatives and tactics necessary to execute the strategy (Step 2) within the 80/20 segmented structure outlined in Step 3. Like the three steps that precede it, Step 4 aims at progress (not perfection) toward delivering on the goal set in Step 1. Every day of the First 100 Days is dedicated to making sound, informed decisions and taking actions based on them. Action, however imperfect, injects the company strategy into the real world, where it not only can begin the needed turnaround but where it is also tested against reality so that in can be continuously improved.
